8 P’s

Services are different than products and need to be marketed differently.

So the classical 4 P structure of the Marketing Mix needs to be modified suitably to incorporate the 8 Ps for services marketing, which was previously known as the 7 Ps only.

In integral services management, improving productivity is a requisite in cost management; but quality, as defined by the customer, is essential for a service to differentiate itself from other providers.

These are the 8p’s services marketing

1. Product
2. Price
3. Place
4. Promotion
5. People
6. Process
7. Physical evidence
8. Productivity and quality