If there is something that characterizes the television cleaning ads is the woman who is cleaning the house or played someone who is doing the household chores.
The brand ALEN wants to change this estereotype in Mexico promoved Cloralex, Pinol and Ensueño for men whit the hashtag #Doyourpart and in the commercial you can listen the phrase «Cleaning is everyone’s responsibility.»
This commercial was publicated in tv but in social media the video reached almost 600,000 reproductions y has been shared more than 18,000 times in Facebook.
It was a funny and satirical way to show to audience that it’s time to change one of ours most ingrained estereotype in Mexico and do our part in house for equal.
In conclusion ALEN show and say it in the commercial that the products for woman and men are the same and it was its way to commemorate the Woman’s Day .
Technical English Blog 