Branding
we understand branding as «brand marketing» and we use it when we talk about the corporate image of the company and the actions it generates as positive or negative impacts.
Brief
It is an «informative document» that the company makes, to deliver it to the client. It contains the instructions and the process to meet certain objectives.
Market research
«Market research» is a process of gathering and analyzing information and we can base our marketing decisions to achieve the objectives set.
Sales representative
The «sales representative» those who have direct contact with customers, from a call center to who helps us with our choice of products.
Market share
«participation in the market» when we talk about the participation that our company has in the whole market, percentage that covers and more.
Sales target
«goal of sale», helps us to establish goals, to know how far to get to know what strategies are optimal.
Brand loyalty
«Brand loyalty», when a product has made you fully satisfied and do not hesitate to buy someone else to replace it, we can talk about loyalty.
Market niche
«Market niche» a form of segmentation where the members of each group share specific characteristics.
Community manager
The person who is designated as community manager is responsible for creating content for social networks. Its main objective is to generate interaction between users and the company.
Business to business (B2B)
We can talk about B2B when one company sells to another, for example a cotton company to a textile company.
Lead
«potential customer» when we begin to be interested in the products or services of a company and follow their social networks we become prospects to customers.
Merchandising
These are techniques carried out by the company or the retailer at the point of sale, to achieve more sales
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