1. Virtual and Augmented Reality

It is about the interaction between the user and a computer system simulating a digital environment. Virtual and augmented reality can influence the consumer’s purchasing decision.
They are currently being used as marketing strategies by large companies.

• It generates immersion and interaction between the brand and the client.
• Enable the customer experience of a product or service from the digital domain.
• Present prototypes or semi-finished products.
• Capture clients interested in the technological field.
• Projecting innovation as a characteristic of the brand.

2. Voice Search and Artificial Intelligence

There is talk of Amazon Alexa, Google Home and Apple HomePod that are increasingly embedded in this field. We do not doubt that advertising will be filtered very soon through these devices.
The search by voice is vital for your strategy, since it is one of the variables to consider to position your brand. Search engines not only interpret the meaning of the words, but also the intention and context behind each search.

3. Context Marketing in each of the stages of the sale

The goal is to recognize the user when interacting in different broadcasting channels:

• Social networks.
• Online store.
• Offline points of sale and distributors.

In this way, your business will experience an increase in indicators such as the recurrence of purchase, average basket and the level of recommendation of current customers to potential customers.
Context marketing will gain more relevance thanks to these technologies, since they will allow timely content to be shown to the right user at the right time.

4. Transparency in native advertising

Companies are investing more and more in this method and less in traditional display ads.
According to a study by the Interactive Advertising Bureau (IAB), 83% of advertisers use native advertising habitually in their actions.
Companies must adapt and enhance their creativity to present promoted content. The idea is that the user can accept the content naturally, knowing that it will be useful.

5. Use of messaging applications and Chatbots

Messaging is one of the preferred ways for users to contact companies. Provided it is a quality service that works and not those where you can spend days waiting for an answer.

Many companies are using Facebook Messenger and WhatsApp Business. These messaging applications are allied with Chatbots, which are computer tools that simulate human conversations.

6. Immediate Content for express users

Users access their mobile’s search engine to receive immediate information, quickly and easily. Especially because these devices are used while doing other activities. This is known as «fast content» and will represent a challenge for brands in 2019. We already know some platforms for this:

Facebook Stories.
Instagram Stories.
AMP Stories from Google.
The key is to use ephemeral content that is attractive and impacts at the same time. Make sure it is interactive and allows the user to immerse.

7. Automation of Marketing processes

Generation of engagement with the product.
Automation of marketing processes.
Machine learning based on data.
Segment contacts, carry out emailing campaigns or re-engagement are just some of the tasks that benefit from automation.

Branding
we understand branding as «brand marketing» and we use it when we talk about the corporate image of the company and the actions it generates as positive or negative impacts.

Brief
It is an «informative document» that the company makes, to deliver it to the client. It contains the instructions and the process to meet certain objectives.

Market research
«Market research» is a process of gathering and analyzing information and we can base our marketing decisions to achieve the objectives set.

Sales representative
The «sales representative» those who have direct contact with customers, from a call center to who helps us with our choice of products.

Market share
«participation in the market» when we talk about the participation that our company has in the whole market, percentage that covers and more.

Sales target
«goal of sale», helps us to establish goals, to know how far to get to know what strategies are optimal.

Brand loyalty
«Brand loyalty», when a product has made you fully satisfied and do not hesitate to buy someone else to replace it, we can talk about loyalty.

Market niche
«Market niche» a form of segmentation where the members of each group share specific characteristics.

Community manager
The person who is designated as community manager is responsible for creating content for social networks. Its main objective is to generate interaction between users and the company.

Business to business (B2B)
We can talk about B2B when one company sells to another, for example a cotton company to a textile company.

Lead
«potential customer» when we begin to be interested in the products or services of a company and follow their social networks we become prospects to customers.

Merchandising
These are techniques carried out by the company or the retailer at the point of sale, to achieve more sales

Big data marketing is a new concept since actions in this area must be analyzed as large data sets generated at a surprising speed.
The analysis of the data is done in real time, all Marketing Big Data activities are activated continuously and are based on the latest consumer information.
The combination of personalized communication and content adjusted to the exact moment, allows the company to provide what the client needs exactly at the right time.
The sources of Marketing Automation accumulate, analyze and respond to data from sources of information. This allows you to make the best use of everything Big Data Marketing has to offer.
The pace at which Big Data Marketing is currently evolving is unstoppable, and every day there are new methods of use for this tool.
The main advantage of big data marketing are the automatic reactions to the behavior of users and the possibility of arriving with a personalized offer.
In addition, companies that use bug data marketing know their customers better so they can anticipate their needs, serve them better and, in the medium and long term, obtain a differential advantage over their competition.

Big data Marketing

• It helps us to better understand our customers.
• Analyze the data and process the information to make decisions.
• It allows us to obtain new sales opportunities.
• It helps us make decisions in real time.
• Let’s not take risks.
• It allows us to know the interaction and behavior of consumers.
• It helps us create valuable relationships.