Keywords

1. Flexibility
2. Addaptation
3. Repositionationing
4. Investiment
5. Innovation
6. Proactive marketing
7. Opportunity
8. Strategy
9. Value
10. Reshaping
11. Dinamic
12. Survival
13. Viability
14. Recession
15. Cut of
16. Behavior
17. Re-segment
18. Demand
19. Performance
20. Networking

Keywords

1. Retailer:
   • It is the trading company or person that sells products directly to the consumers.
2.  Product launch:
   • Activities to inform the consumer of the existence of a new product on the market.
3.  Label:
   • Small piece of paper, metal etc. on a product giving information about it.
4.  Sponsor:
   • Firm supporting an organization in return for advertising space.
5.  Trade mark:
   • Special symbol, desing word, used to represent a product or firm.
6.  Boocket:
   • Book with a small number of pages giving information about all the products and services.
7.  Product range:
   • All the types of products that a company stares and sells.
8.  Trend:
   • Refers to a pattern of gradual change in process, out put, sales over a considerable period of time.
9.  Survey:
   • Research tool to get information from various people, using a predesigned questionnaire.
10.  Examining:
    • Inspect something in detail to determine their nature or condition, investigate thoroughly.
11.  Evidence:
    • The available body of facts or information indicating whether a belief or proposition is true or valid.
12.  Research:
    • Study of materials and sources in order to establish facts and reach new conclusions.
13.  Principles:
    • The ideas that form the widely agreed upon basis of most product promotion strategies. 
14.  Ethic:
    • A set of moral principles, especially ones relating to or affirming a specified group, field, or form of conduct.
15.  Business:
    • The practice of making one’s living by engaging in commerce.
16.  In bound:
    • Returning to the original point of departure.
17.  Analytics:
    • The systematic computational analysis of data or statistics.
18.  Proactivity:
    • A measure of the efficiency of a person, machine, factory, system, etc. in converting inputs into useful outputs.
19.  Rosources:
    • A stock or supply of money, materials, staff, and other assets that can be drawn on by a person or organization in order to function effectively.
20.  Marketing managers:
    • A person responsible for controlling or administering all or part of a company.
21.  Copy:
    • Refers to the text in books, magazines, and newspapers.
22.  Print Ads:
    • Print media such as magazines and newspapers, to reach consumers, business customers and prospects
23.  Advertising:
    • Describe or draw attention to a product, service, or event in a public medium in order to promote sales or attendance.
24.  Consumer:
    • A person who purchases goods and services for personal use.
25.  Credibility:
    • The quality of being trusted and believed in.
26.  Rivals:
    • A persone or company competing with another for the same objective or for superiority in the same field of activity.
27.  Packaging:
    • Materials used to wrap or protect goods.
28.  Benchmarking:
    • Evaluate or check something by comparison with a standard.
29.  Insight:
    • Elemento intangible que nace del pensamiento del consumidor
30.  Development:
    • The process of developing or being developed.

Why are they important?

They are important because there are useful for every situation for marketing or business, and for this case on the delopment of a new product.

They could help to measure risks, opportunities and other factors that will be critical for the survival of the new product.